Precious Pets, the sister publication to Montreal’s three-year old (folded in September 2013) The Local Herald, was started in August 2013 by Bram D. Eisenthal, Publisher and Editor. He soon thereafter joined forces with new partners Tina DiSalvia, Sales Manager, a team that was instrumental in enhancing the spark that brought this astounding paper – the first of its kind in the world - to animal aficionados and creating major buzz while doing so.
Key in spreading the word has been Director of Social Media Janet Boiangiu, who created our Facebook page and is Tweeting regularly about Precious Pets @PreciousPetNews – follow us.
Check out Precious Pets for something very special, celebrate the lives of our animal friends and patronize our advertisers. With the support of you all, we will grow and prosper.
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Bram D. Eisenthal, Publisher and Editor, has been a writer and publicist most of his adult life. Published over 800 times in papers and magazines worldwide, he was also the Montreal correspondent of a New York-based wire service for 20 years and a film unit publicist for nine years. Eisenthal was publisher and editor of The Local Herald (started in September 2010 as The Local Seeker West End Montreal Edition) for three years, until he folded the paper in September 2013.
Tina DiSalvia, Sales Manager, has been a successful entrepreneur in the weight loss industry for two years. Her love for animals, especially her 11-year old Shi Tziu/Lhasa Apso mix Rocco, attracted her to her first dedicated sales job at Precious Pets, where she became a partner shortly thereafter. DiSalvia is also a partner at Thin Evolution, a Montreal-based and on-line business which is currently restructuring to help people better control their weight and improve their sense of self-worth.
James McCafferty, Creative Director, is definitely a creative type and always has been. He started writing poetry and playing guitar when he was 15. It wasn’t until he switched from Liberal Arts to Creative Arts in CEGEP (college in Quebec), that he first came into contact with Photoshop “and fell in love.” After CEGEP, he worked for a newspaper where he picked up a camera for the first time. Now he is a professional graphic artist and photographer working in Montreal.
After college, James also traveled to Australia for a year and picked up another hobby. In his spare time, James is a fire dancer and performs at parties and competitions as a staff spinner. Best-case scenario: “I would travel the world as a performing artist.”
James is currently pursuing his undergraduate degree in Psychology and Behavioural Sciences in hopes of one day earning a Doctorate in Psychology. Although they seem far removed, James believes that Psychology is the perfect accompaniment to graphic design, “as it will allow me to better convey my ideas to my audience.”
Janet Boiangiu, Director of Social Media, has been a part of the social media world since it’s existence. Janet has known Bram since she was a little girl – 20 years sure does fly by. Who better to tweet about pets with 3 dogs, 2 cats, and 4 aquariums, Janet’s love of animals is undeniable. Janet lives on the outskirts of Ottawa Ontario with her husband and fur babies and is thrilled to be a part of the Precious Pets team.